![]() ![]() Examples of mediums include “email”, “referral”, “social” and other high-level types of traffic.Ĭampaign Name* (utm_campaign) – This tag refers to specific campaigns you want to track data for. Medium* (utm_medium) – Tracking the medium allows you to see what kind of traffic the visitor used to access your link. Examples of sources include “google”, “facebook”, “(direct)”, or specific named email lists. Source* (utm_source) – This tag tracks the origin point for the traffic for your link. ![]() We’ll briefly explain each of these below and what they are used for. UTM-tags are URL-parameters that are used to tell Google Analytics to track various details about your custom campaigns. You can use UTM-tagging to track which elements of your marketing campaign perform best and which parts are underperforming. It’s also essential if you want to track metrics for links that aren’t automatically tracked by Google Analytics, such as email newsletters or links inside of PDF-document. This is a great way of tracking where the traffic for your various links is coming from during marketing campaigns. Using UTM-tagging with Google Analytics tells the tool exactly what you want to track for each link. In a nutshell, UTM-tagging involves adding some extra GET-parameters to links related to your website or the mediums you are using for your different campaigns. ![]() See some screenshots for GA4 at the end of this article. Note: this guide works both for Universal Analytics and Google Analytics 4. But how do you track all the details of which parts of the campaign are working? The answer is UTM-tagging.īut what is UTM-tagging? And how do you use it? We’ll cover what UTM-tagging is and how you can use it to evaluate your marketing campaigns in this article. So you’re about to embark on a new email newsletter or other custom marketing campaign. Does UTM-tagging work in Google Analytics 4?. #Google utm how to#
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